Refer to spreadsheetDate of session & Planned Start TimeLast Name, First Name

Content Validity

Does the content and presentation of a drug’s most important risks must be reasonably similar to the content and presentation of its benefits? This does not mean that equal space must be given to risks and benefits in print ads, or equal time to risks and benefits in broadcast ads.

Does the content include logos from drug or device companies? Are there trademark, copyright, service marks present? Does the content promote a particular company or proprietary interest?

– Are clinical studies cited from credible sources, eg, peer-reviewed journals?
– Does it discuss concepts in terms of generally accepted standards of experimental design, data collection, analysis, and interpretation?
– Does the content advocate for unscientific approaches to diagonsis or therapy?
– Does the content include promote recommendations, treatments, or manners of practicing healthcare that have risks or dangers that outweigh the benefits OR are known to be ineffective in the treatment of patients?

Content addresses topics relevant to clinical practice, practice management, research and educational methodologies, coding practices, etc.)
Nonclinical topics such as personal finance do not meet this expectation.

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